Piedmont Pennies wasn’t just another snack brand—they had a passionate community, a beloved product, and a mission rooted in Southern hospitality. But their emails weren’t reflecting the same warmth that kept customers coming back in person.

So we put people first, crafting an email strategy that made every Penny Pal feel valued, heard, and excited to repurchase. The result? Email became their #1 revenue driver—outperforming social and paid search combined.

✔️ Before: Lower revenue attributed to email, inconsistent sends

✔️ After: 12.5x growth, higher repeat purchases, and increased total revenue

What We Did:

💛 VIP Early Access & Exclusive Offers → Rewarded top customers with exclusive perks, leading to an 80% conversion rate.

💛 Retention-Focused Campaigns → Personalization and thoughtful follow-ups drove a 41% increase in repeat purchases (55% of customers repurchased!).

💛 Smarter Segmentation & Timing → Sending the right message at the right time fueled a 37% increase in total orders.

💛 Better Automation → Even with just two key flows, email automation accounted for 14% of total revenue.

💛 Engaging Content Strategy → Seasonal promos, heartfelt storytelling, and recipe-driven emails tripled campaign revenue YOY.

🚀 The result? 12.5x email revenue growth, with email driving 45% of total sales

At the heart of it all? A strategy that prioritized connection over conversion—and still delivered record-breaking results.

🔹 More revenue. More retention. Less guesswork. Ready to make email work harder for your brand?

👉 Let’s talk →