The Email Problem Most CPG Brands Face

Many food & beverage brands struggle with low email engagement and abandoned carts, leaving significant revenue untapped. But with the right email marketing strategy, brands can drive over 30% of total revenue through email.

In this case study, we’ll break down how we helped a CPG brand increase their email revenue by 12.5x in just three months using advanced segmentation, automation, and strategic content optimization.

Key Strategies for Maximizing Email Revenue

1. Segmentation & Personalization

Generic emails don’t cut it anymore. We implemented behavioral segmentation, tailoring campaigns based on customer actions and preferences.

✅ First-time buyers: Educational content and personalized product recommendations

✅ Repeat customers: VIP offers and loyalty incentives

✅ Dormant subscribers: Re-engagement sequences with irresistible discounts

📌 Example: A segmented email for repeat buyers saw a 45% higher conversion rate than non-personalized campaigns.

2. Lifecycle Automation

Automated email flows were key to driving repeat sales and reducing churn. Here’s how we optimized key lifecycle emails:

✔️ Welcome Flow: High-converting sequences that nurtured new subscribers into customers

✔️ Post-Purchase Flow: Engaging content to encourage repeat purchases and reduce buyer’s remorse

✔️ Re-Engagement Flow: Win-back campaigns targeted at inactive subscribers

🚀 Results: Optimized automation contributed to a 30% boost in repeat purchase rates.

3. Content Optimization & A/B Testing

We ran continuous A/B tests on:

• Subject lines to boost open rates

• Call-to-action (CTA) buttons to increase click-through rates

• Send times to optimize engagement based on customer behavior

📌 Example: Testing personalized subject lines resulted in a 22% increase in open rates.

4. List Growth & Engagement

To keep email revenue scaling, we focused on list growth and engagement:

✅ Implemented high-converting pop-ups, growing the email list by 42%

✅ Introduced a preference center, allowing subscribers to customize their email frequency and content

🚀 Outcome: Higher engagement rates and a 40% decrease in unsubscribe rates.

The Results?

By refining segmentation, automation, content, and list-building strategies, this CPG brand achieved:

✅ 12.5x increase in email revenue

✅ Higher repeat purchases from personalized re-engagement campaigns

✅ Stronger customer loyalty through targeted messaging

✅ Improved conversion rates with strategic A/B testing

📌 Proof: Email marketing contributed to 36% of total revenue, up from just 9% prior to optimization.

Want a Retention Strategy That Works?

If you’re ready to turn email into a top revenue driver, we’re here to help. Let’s craft a high-performing email strategy tailored to your brand.

👉 Let’s Talk